Η ΣΥΝΤΑΓΗ ΤΗΣ ΕΠΙΤΥΧΙΑΣ ΣΤΑ ΧΡΟΝΙΑ ΤΟΥ INSTAGRAM #foodporn
Additional information
| Format | Paperback, E-book |
|---|---|
| Author | Δημήτρης Κοπαράνης |
| Language | Greek |
| Pages | 156 |
| ISBN | 978-618-5525-48-4 |
Price:
Price range: $10.00 through $20.00
The story begins in 2014, when a young chef with barely two years of professional experience enters the kitchen of a struggling shop. One Sunday, he creates a cream-filled pastry, serves it with a croissant, photographs it, posts it on Instagram—and his life changes forever. The queues, the journalists, the politicians attacking him, the chaos in the square. How can a single photograph so drastically alter the fate of a business? From there, our author guides us through a journey into the world of memes, virality, and the biology of communication. We discover that success was not random, but the result of understanding deeper mechanisms governing how we share information. Through research conducted with consumers and professionals, he reveals the truth behind social media in food service: the expectations, disappointments, successes, and failures.
How many times have you seen food “break” the internet? Behind every viral bougatsa, cronut, or rainbow bagel lies a success story that is anything but random. Dimitris Koparanis is not merely a chef who became famous—he is the man who first understood how to transform a pastry cream into a social phenomenon. With his cream-filled pastry, he created not just a successful product but changed how we think about food in the age of social media. This book is the revelation of secrets behind that revolution. We are not discussing recipes, but the recipe for success. Combining scientific methodology with practical expertise, the author proves that virality is not accidental—it is the result of understanding how the human brain works, how memes spread, and how social media has fundamentally altered the nature of communication.
This book is for every food service professional who wants to understand what really happens with social media—not what the so-called experts tell you, but what actually works in practice. For marketers seeking to understand how something goes viral and how to replicate it. For entrepreneurs wanting to grasp this new era where success is determined not only by product quality but by your ability to communicate it effectively.
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About Greek Books FL
This book is part of the Greek Books FL platform — a curated literary bookstore connecting Greek and American literature with readers across the United States. Backed by Greek Radio FL and Greek News FL.
